My Project
Destination West Africa Project Tourism & Trade Platform Website
WordPress Development, SEO, Cloud Hosting & Ongoing Management / 2019 – Present
Overview.
The Destination West Africa Project (DWAP) is an initiative by Goge Africa and partners to showcase, promote, and strengthen tourism, trade, and travel across West Africa. It aims to close gaps in inter‐connectivity within the ECOWAS region, promote investment, and encourage both intra‐regional and international tourism.
In 2019, I designed, deployed, and now manage DWAP’s digital presence — a WordPress-powered, cloud-hosted site optimized for discoverability, visual storytelling, stakeholder engagement, and growth. The platform serves as both a tourism showcase and a trade & investment gateway.
Technology Stack:
- CMS: WordPress (custom theme + plugins)
- Hosting: Cloud Managed Hosting + CDN + SSL/TLS
- Frontend: HTML5, CSS3, JavaScript
- Backend: PHP, MySQL
- SEO Tools: Yoast SEO, Google Analytics, Google Search Console
- Multimedia: Embedded video, image galleries, destination maps
- Security: HTTPS, automated backups, firewall/hardening
Client:
Destination West Africa Project (Goge Africa & Partners)
Role:
Lead Web Architect & SEO Lead
Services:
WordPress Development, SEO Strategy, Cloud Hosting, UX/UI Design, Multimedia Storytelling, Stakeholder Engagement
Project Link:
The Challenge.
DWAP needed a website that would:
- Elevate West Africa’s profile as a premier destination for culture, heritage, and investment.
- Enable seamless UX for exploring destinations, news, and project updates across multiple countries.
- Be mobile‐responsive, SEO‐optimized, and capable of supporting multimedia content (videos, images, maps).
- Serve as a platform for collaboration with tourism boards, influencers, policy makers.
- Maintain high performance, security, and uptime while supporting visitor traffic from across the globe.
Solution.
I delivered a high-impact, future-ready digital platform by:
- Infrastructure & Hosting
- Built using WordPress CMS, hosted on a trusted cloud-managed environment for resilience and scalability.
- Implemented CDN, caching strategies, SSL/TLS security, and reliable backups.
- UX/UI & Visual Storytelling
- Crafted a responsive design with intuitive navigation through destinations, country profiles, news/events, and travel stories.
- Engaging, immersive visuals and video content to showcase culture, landscapes, and local experiences.
- SEO & Content Strategy
- Full SEO implementation: metadata, clean URLs, schema markup, optimized media.
- Content optimized around keywords like “West Africa travel”, “ECOWAS tourism destinations”, “trade and investment in West Africa”.
- Integrated analytics & performance tracking for user behavior, SEO rankings, and content effectiveness.
- Stakeholder Engagement & Growth
- Designed for collaboration: easy integration of partner content, influencer storytelling, live updates.
- Ongoing content management, keeping site fresh with new destinations, news, and project updates.
Result & Impact.
- Positioned the Destination West Africa Project as a leading tourism-and-trade platform for the ECOWAS subregion.
- Boosted visibility: stronger organic search rankings, traffic from across the region and overseas.
- Enhanced engagement via storytelling, multimedia, and consistent content updates.
- Provided centralized showcase for destinations, cultural heritage, and investment opportunities.
- Solid foundation for ongoing growth, partnerships, and campaign expansions.